Claiming Your Google My Business Page
What does claiming the GMB do for you Simply put, if you don’t claim your Google My Business (GMB) listing you’re missing out on an easy way to ensure the most accurate and up-to-date information is shared with potential customers online. By claiming your GMB you’re giving yourself centralized access to update critical business information […]
Duplicate Business Listings – What They Are and How You Can Prevent Them
What is a duplicate business listing? It is as straightforward as it sounds. Somehow in the course of updating content online, you or someone else created another source of information on your business. Most often entirely by mistake, you may have created another page forgetting you had already done so. Or someone meaning well could […]
Social Media Marketing – Which Platform is Your Right Fit
Things to consider when deciding which platform to invest in Just like you wouldn’t want to offer a product that didn’t fit with your brand, you wouldn’t want to invest in a social media channel that doesn’t make sense for your business. You want to be sure the platform you’re investing your time and possibly […]
Consistent Review Generation: A Key Strategy for Your Business
Reviews speak to potential customers before you can First impressions are important. How you greet customers as they walk in the door or how you answer the phone makes a big impact on how they begin to form their impressions of you and your business. The same is also true for the reviews a potential […]
Generate Leads Through Your Social Media Channels
Don’t overlook the power of generating leads through social media We’ve talked about how great social media can be for providing quick business updates and building up a loyal customer base. To further utilize your social media channels and make them work more for you, don’t forget their lead generation capabilities. Customer engagements and a […]
Use Social Media to Connect With Your Customers
How social media can help build your brand Social media is ingrained in our daily lives and without a consistent and meaningful presence your business is missing out on opportunities to build and grow your brand. Even if social media is something you haven’t used before, or don’t use much, it doesn’t have to be […]
Help New Customers Find You – The Importance of Your Business Listing and Reviews
Keeping your listing up-to-date helps people find you If you’re not keeping your business listings accurate, you’re not only hurting yourself but you’re also helping your competition. Now more than ever people want to buy local and turn to the internet to find what businesses near them offer the products or services they’re looking for. […]
Use Local SEO to Manage all of Your Last Minute Holiday Information
‘Tis the season…for last minute shopping And whether you’re eagerly awaiting the snow to fall or grumbling at the prospect of tinsel tangles, your business stands to benefit from last minute holiday shoppers. Keeping track of store hours and closings is already difficult enough around the holidays. Add in the additional complicating factor of short-staffed […]
Budget-Friendly Local Digital Marketing Products that Work Together
Start off 2022 with a budget-friendly local focus Even though things are slowly beginning to even out across the world, many businesses are still uncertain about what their financial future holds. If you are wary of investing too much money into marketing or advertising, you’re not alone. But don’t let the shifting markets dissuade you […]
Don’t Underestimate the Power of Social Media During the Holidays
With the holiday season right around the corner, businesses are actively planning their strategies to endure the shopping madness. This year is especially tricky with the lingering pandemic and resulting impact on supply chains. While it might be tempting to put all your focus on the operations you know will increase your sales, don’t overlook […]