Start off 2022 with a budget-friendly local focus

Even though things are slowly beginning to even out across the world, many businesses are still uncertain about what their financial future holds. If you are wary of investing too much money into marketing or advertising, you’re not alone. But don’t let the shifting markets dissuade you entirely from your marketing ambitions in the new year. Rather, look towards utilizing local markets and build up your local digital marketing strategy. 

Direct Local can offer you a whole suite of services to boost and optimize your local digital marketing presence. Whether you want to start with one service and add on others as you’re comfortable, or start off strong in the new year with the whole package, Direct Local’s products work in concert to build you a comprehensive, budget-friendly marketing strategy. 

Paid advertising, something you may have already been doing, is easily scalable to your needs and budget. In consultation with the marketing experts you can select the methods you think will work best for you whether that be pay per click (PPC), banner ads, retargeting, or social media. Monitor campaign performance and adjust as your budget changes or as Direct Local advises on areas they see room for growth. 

Whether implemented separately or all together, each element of Direct Local’s local digital marketing products will increase your reach within your community without a large budget commitment. If you’re not sure where to start, or what makes the most sense for you right now, schedule a consultation to learn more and see how you can make a big local impact with a small budget impact. 

We’ve talked about the importance of social media, but it can still be a daunting task for a business with so many moving parts. With social media management, Direct Local takes the work out of crafting clever content and making sure your image sizes are correct. Provide guidance and direction to ensure content is aligned with your branding, and let them help build up your local community and improve customer relations. 

You might already do bits and pieces of these and are ready to either enhance what you already do, or take it a step further with the additional support of local SEO and reputation management. Exactly what it sounds like, reputation management services help you monitor the health of your online brand. With review monitoring and professionally written responses to keep your customers engaged in dialog, it can increase trust in your brand. 

The last piece to the local digital marketing pie is local SEO. With “near me” and “close by” queries increasing by more than 900% in the last 2 years, you want to make sure you’re taking advantage of the surge of interest in shopping locally. Optimize and manage local listings – including Google My Business – to keep your information updated for your local audiences. Through this, you can easily update hours and business specials across your multiple locations and keep landing pages relevant to that location.