The Importance of Having a Review Response Plan
You’ve worked hard to get reviews – Now what? You’ve trained your staff, put up signs, and incentivized your customers to leave reviews. The work isn’t over and now you move into the next phase of your reputation management plan – responding to reviews. Whether positive or negative, if a customer takes the time to […]
Opinions Matter: How to Generate New Reviews Consistently
Do great work This one might seem like it has to go without saying, but the best way to generate new reviews is to do great work. When customers get a product or service that meets all their expectations, they are excited to share it with others and hope their review will help someone else […]
Optimizing Local Search: Desktop vs. Mobile
Why you need to optimize for both More searches have been occurring on mobile instead of desktop for a few years now. In response, Google and others have adjusted and put higher priorities on mobile local search. If you aren’t optimizing your search for mobile you are certainly missing out on local traffic to your […]
Use Paid Search to Enhance your Local Presence
You’re probably already using a variety of online marketing tactics to drive traffic to your business. As discussed in previous blogs, display ads are a great option at a low price point. If you’re looking for the next step to boost your digital advertising and enhance your local presence, then paid search could be right […]
Consistent Social Media Outreach is Worth the Effort
Why social media matters From large multinational corporations to small locally owned companies, every type of business can benefit from using social media within their overall marketing strategy. Not everyone has the ability to hire a social media manager, but even with just a few hours dedicated each week to social media you can see […]